Then leave the advertisement alone. They still print the prices on tags at each store location.
Let them send out flyers saying item A is $20 *plus local taxes but when you get to the store the pricetag on the shelf should say $23.50 or whatever the markup ends up being at that location.
My dad is the same with gas price. If gas is 156.9 cents a litre? Nah to him it’s 156 cents a litre