Microsoft following the same pattern.
- There is a need in the market they are aware of, but don’t care
- Someone else makes a huge splash by doing a great job
- Microsoft gets butthurt that someone else is making profit
- They take way too long coming up with a rival
- Microsoft hires thousands of engineers to work on the product
- The rival is way too late to market, and everyone has already chosen the cool product
- Microsoft quietly lays people off and kills off the product
The surface is one of my go-to examples of Microsoft’s ineptitude. The surface is honestly an amazing tablet. It works very well, great battery life, and you can either use a standard tablet mode or it as a full Windows machine. For businesses too it was a slam-dunk, where since it’s Windows it already interfaces with most IT systems out of the box, no special setup or store integrations or Apple stuff, it’d work with Microsoft AD. Unfortunately it followed the pattern.