People really love taco bell. It’s cheap, accessible and is injected with addictive sugar and fats. Their phone app is a privacy nightmare, food is low grade, but people love it so much that they learn what time food gets thrown out to get higher quality. Its practically a cult/religion. One of my friends is a fanboy and orders everything vegi + meat because it’s cheaper than the normal meat versions.
I attempted to find the article but search engines are terrible. They mentioned that advertising companies often have a book of mail tests; things they attempted to mail to see if they would be permitted. Some of the examples included:
A sock with an address written on it, partial addresses, wet paper, vague addresses like your example, local names like “sues bar”, tom cruises house, a sandwich in a bag, poster board, flags. They get pretty creative and like a record of what might work for pitch meetings. Generally if it looks plausible, they attempt it.